ILLUMINA COLOR is a premium brand that introduces the wonder of light to the Wella Professionals portfolio. Sheer colour that's luminous in every kind of light. Up to 70% more Light Reflection. Superior Hair Protection. Up to 100% grey/white coverage with a sheer result
COLOR FRESH With its new shade palette matching Koleston Perfect and Color Touch, you can refresh your color creations with perfect gentleness
SUN RANGE Protects and repairs the hair all summer long for radiance that outshines the sun. High-performance UV protection for before and during sun exposure. Nourishment and repair for after sun exposure. Special ingredients: vitamin E and allantoin.
CARE RANGE Bring the Brilliance of Koleston Perfect and Color Touch into a new sensorial dimension with triple- blend care technology and diamond dust. Multi-level conditioning products for all hair textures. Enrich for dry, damaged hair. Repair and protect dry and damaged hair to leave it full of with vitality. Balance for scalp. Soothe, calm and refresh the scalp leaving it refreshed, purified and cared for with special ingredients Bamboo, Caffeine and Menthol. Age for mature hair. Restore and revive mature hair and help fine, vulnerable hair resist the effects of time with special ingredients Rooibos and Karite.
Amplify Your Personal Charisma With High Performance Styling Technology That'S Easy To Use.
New Pre and post treatments with gentle, skin protecting formulas for color and perm specialist care. Use with Brilliance to ensure even color coverage and reduced color-fade.
Express your individual style with these high performance styling products. Create your look using either wet, dry or finish products to achieve your perfect look.
No more compromise between styled looks or healthy hair, Wella SP has developed a fantastic range that combines styling products with final care products to achieve a new styling dimension with dual benefits.
With the SP Men Maxximum range you can fight against hair loss* through strengthening hair anchorage, increasing the lifecycle of the hair, and by stimulating the scalp.
The SP Men Remove line fights dandruff and helps you to maintain a clean and clear scalp.
The SP Men Sensitive line is formulated to calm and soothe your sensitive scalp and help reduce any inflammation. Mix the SP Men hair care Elixirs and scalp tonics for a dual hair and scalp benefit personal to you. To bring back the brilliance of your grey hair use the Silver Shampoo, or to provide subtle and personalised shading use SP Men Gradual Tone.Styling is the most crucial hair grooming step for a lot of men, but nearly 50% have not yet found the ideal styling solution until now.
Experience the new generation of permantent straightening products: Straighten it by Wella Professionals. Concise yet complete range, to help you satisfy all your clients' sleekness dreams. STRAIGHTEN IT For long-lasting straight hair that looks and feels incredibly lively. Mild for coloured and sensitive hair.
Experience the new generation of permantent waving products: Wave it by Wella Professionals. Concise yet complete range, to help you create incredibly natural looking waves. WAVE IT For long-lasting waves that look and feel incredibly natural. Mild for coloured and sensitive hair.
Experience the new generation of permantent curling products: Curl it by Wella Professionals. Concise yet complete range, to help you create soft, light bouncy curls. CURL IT For long-lasting soft, light bouncy curls. Mild for coloured and sensitive hair.